But iHeartRadio’s tool isn’t limited to podcasts - in fact, it’s largely designed for on-air talent who want to make their radio programs more interactive, given the tool’s near real-time nature.
And if you don’t like your recording, you have the option to re-record.Īccording to iHeartMedia’s Chief Product Officer Chris Williams, Talk Back has been in active development since Q3 2021, which also happens to be when Spotify rolled out its own interactive podcast tools, including polls and Q&As, to those who use its Anchor podcast creation platform to publish and distribute their shows. However, if the system is abused, the host can block users on their end - though this may not be obvious to the user as the in-app feature would still appear to work.Īfter recording, you can hit play to preview the message before sending it. The 30-second limit is meant to keep the recordings concise, but there’s nothing to prevent users from sending multiple messages. When you push the button, a countdown timer will appear to let you know the recording is about to start, then users can record their message. Its red microphone button will appear on the full-screen player page for the show or podcast, and there’s a Talk Back button on the station’s profile or podcast’s profile page, too. In the current version of the iHeartRadio app, there are a couple of ways to access the new Talk Back feature. What makes this offering unique is that the recordings aren’t just going to some inbox somewhere - Talk Back is integrated with the proprietary iHeartRadio CMS (content management system), so the voice recordings are available to use, live on air, within about 10 seconds after sending. With a push of a button, listeners can offer feedback or respond to hosts’ questions by recording a 30-second voice message.
In a move to make radio and podcasts more interactive, iHeartRadio today is launching a new feature called Talk Back which allows listeners to participate with their favorite shows directly from the iHeartRadio mobile app.
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